To use custom campaigns, you add UTM parameters to your URL which are then recorded in your custom analytics report. Type or paste the full URL of the link that you want to add to your Facebook wall into the input field.
Static URLs only contain dots, slashes, dashes or underscores. eg: and are considered clean or user-friendly URLs because they are more human readable and descriptive than dynamic URLs. After learning this bitter lesson, SEO became careful in selecting and placing links to their websites. For segment A, the value will be “A”, for B, “B” and “Final” for the Final version of the AB Winner/Auto Winner test. You are also able to use the same tools such as bookmarklets and third-party apps using their API with your custom domain name. How do you view your shortened links in HootSuite?
Google Analytics does not track outbound links by default. Owned Media email and SMS campaigns, web site banners and landing pages, viral posts on social media or even QR codes on physical posters. Don't use your company name: URL shorteners can also be formed from product names, words common to your industry, slogans or even slang. Google URL Shortener: This shortener is straight from Google and will be viewed as a Goo(dot)gl.
Many people use URL shorteners when they share links to private content, and in fact many web services like Google Maps have offered automatic generation of shortened links for driving directions that reveal personal information like home addresses and sensitive destinations like "clinics for specific diseases (including cancer and mental diseases), addiction treatment centers, abortion providers, correctional and juvenile detention facilities, payday and car-title lenders, gentlemen’s clubs, etc."[34][35] Additional layer of complexity[edit] Short URLs, although making it easier to access what might otherwise be a very long URL or user-space on an ISP server, add an additional layer of complexity to the process of retrieving web pages. Not all redirection is treated equally; the redirection instruction sent to a browser can contain in its header the HTTP status 301 (permanent redirect), 302, or 307 (temporary redirect).
Check back later to see the statistics on how your link did. Subscribe See why 200,000 companies worldwide love Campaign Monitor. Organize all my important digital resources with easy to remember, keyword-rich short links. Don’t worry so much about the whole base64 thing though. Here's an example of an affiliate tracking link that includes both of these types of parameters: For the above tracking link, the affiliate would provide the appropriate macros from their tracking system to replace the "CLICKID" and "UNIQUEVALUE" placeholder values. Some URL shortening services support the forwarding of mailto URLs, as an alternative to address munging, to avoid unwanted harvest by web crawlers or bots.