URL Shortener Lookup
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Whether you send out marketing emails or occasional newsletters, you can use Google Analytics to track the effectiveness of your emails. Since its modest beginnings in 2002 with the dispatch of the TinyURL service, the URL shortener has developed to end up more than only an advantageous approach to spare characters and trim unattractive web addresses. Let's talk about what that link doesn't show you. See the URL list method in the Reference document for more details. Export your data to Excel, text, PDF or XML for paid accounts. Other URL shortening services provide a similar destination display.[32] Security professionals suggest that users check a short URL's destination before accessing it[citation needed], following an instance where shortening service cli.gs was compromised, exposing millions of users to security uncertainties.[33] There are several web applications that can display the destination URL of a shortened URL.[citation needed] Some URL shortening services filter their links through bad-site screening services such as Google Safe Browsing.
This can result in URLs that are hundreds of characters long and that contain complex character patterns. For example: Bitly is one of the most popular link shortening services, and the one we prefer to use with CoSchedule. Outbound links are the links which take visitors from your website to some other site on the web. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink.
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You should see the activity in the Analytics Real-Time > Events panel.
Example for event tracking using the newer API:
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