Twitter will use this to make your timeline better. You can use initials for one or more words or, if it works, all of them. The customizable part of the URL is case insensitive.
It is highly recommended to enable if you are using Google Analytics on your site. Example: Nissan uses nssn.co Use initials: This tip works for personal or organization URL shorteners. You can then create tags that wait for the gtm.linkClick event to happen, and perform additional tasks (like the external link tracker tag described below). note: There are a number of tagging strategies.
We can use event tracking to record outbound links but there are a number hurdles to overcome: the event must be recorded on all browsers and not impede navigation we should not need to manually identify or attach separate handlers to every outbound link, and we must ensure the event is recorded before the outbound page starts to load. Additional Offer URLs & Random URL If the offer has more than one URL to send traffic to, the offer's Generate Tracking panel will have an additional dropdown below the Affiliate dropdown menu. Here, you can provide an additional offer URL. For example, if you want to know how many people click on the website link in your Twitter profile, lots of people use a bit.ly link instead of the direct link to their website.
In order for this to be enabled, you must integrate with App Indexing for Android and iOS. The distributed link tracking service enables client applications to track link sources that have moved. In addition to easy link shortening, you can use the service with your own domain, customize the characters at the end of your links, get real-time statistics and even see which countries your clicks are coming from.
After integrating, any short link which redirects to a web link that you have provided to Google through App Indexing will open automatically in your native app for your users.
Click tracking in Sailthru is done through your link subdomain. Tracking Out-going Links with Google Analytics With Google Analytics, you can also track outbound links on your website. If, when creating a short link, you are logged out, you'll need to save the passcode, because it is the only thing that gives edit rights.
But, if you need to shorten some links off of Twitter, or for other reasons, these are all great options.Use branded short links to build customer trust and increases conversions.
Abbreviate or shorten: Use common abbreviations to make things shorter or just chop off some letters of your name. When this feature is used, links to your site that Sailthru includes in your email campaigns are wrapped in a redirect URL beginning with link.