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When a visitor clicks on your tracking link, LinkTrackr places a cookie on the user’s computer, as well as generate a unique Click Tracking ID or CTID. After learning this bitter lesson, SEO became careful in selecting and placing links to their websites. However, I was thinking about possibly helping my sister grow her business. In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.

Some websites prevent short, redirected URLs from being posted. Keyword This field should never be used in an email campaign. It doesn’t work for any URL in the world, just WP.com-hosted ones. As the name itself suggests, a URL shortener decreases the length of a long URL making it a lot shorter but still leading the user to the same required destination. There are a lot of other link shorteners, many being novelty systems (like a link shortener that doesn’t really shorten but turns your URL into a Dickens quote, or one that makes your link look shady and nefarious, or one that churns out a hipster-phrased link) or ways to earn money for yourself or for charities through ads that appear before the user gets to the destination URL. We’ll want to know: Where users are going How often they’re clicking What pages they’re clicking from The anchor text they’re clicking on From the data we can take action by: Pruning unclicked links Create new content in the vein of the highly clicked links Update the current article to provide additional clarity Using GTM for Event Tracking While you can use jQuery to track the click events, we’ll be using Google Tag Manager because the auto-event tracking feature makes it a fairly simple implementation and future tweaks won’t require engineering cycles or production pushes.

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After that, it’s up to you to decide what you need. 4Cross-platform trackers for multiple app stores If you’re juggling multiple platforms, you obviously want your trackers to follow.

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If your organization has multiple people shortening links and posting them, be sure to provide access and training to everyone involved. Some websites prevent short, redirected URLs from being posted. Fortunately, we can gather outbound link details ourselves. You need to categorize each link in each email so that the information reported is useful. Once Twitter (and other social media) took off and introduced the 140-character limit, that shortened link became even more important.

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A name everyone instantly trusts when they see the URL. Some flows include additional steps, such as using refresh tokens to acquire new access tokens. The regEx is a bit more complex than one would expect but it’s addressing a couple of use cases. When clicking the link, Sailthru tracks the click and quickly redirects the user to the applicable page on your site, example.com/item/123. The website is just as basic it was when it launched, but it does the deed.


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