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Copy your event page URL from Eventbrite and paste the URL into a new property in your Google Universal Analytics account and copy the created Tracking ID. Google Analytics even has a URL Builder tool where you can generate a URL with UTM parameters. Ow.ly is a link shortening option that is part of the Hootsuite service. Since longer URLs can be so cumbersome to copy and paste without looking strange with line breaks, why should we ever use longer URLs?

You have to create an account to track all these reports. Fortunately, we can gather outbound link details ourselves. If you have used either the UTM tracker or outbound link tracking in the past, then let us know of your experience.

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I can even include retargeting (remarketing) in the same link. There are security implications, and obsolete short URLs remain in existence and may be circulated long after they cease to point to a relevant or even extant destination.

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If it's not available, you'll need to locate a registrar who handles the domain extension in question. It doesn’t work for any URL in the world, just WP.com-hosted ones.

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Undo Undo URL Shortener‏ @URL_Shorteners_ 5 Dec 2012 More Have you voted on changes? Once you've done so, you'll be able to use the payout parameter: Warning: This setting can be prone to abuse and should only be used for internal campaigns. Undo Undo Shorten URL‏ @ShortenURL 12 Jun 2011 More Statistics for Sunday, June 12, 2011 Thanks. This results in registration of different URL shorteners with a myriad of different countries, leaving no relation between the country where the domain has been registered and the URL shortener itself or the shortened links. The macro below will allow you to grab just the hostname from the outbound URL. We’ll want to know: Where users are going How often they’re clicking What pages they’re clicking from The anchor text they’re clicking on From the data we can take action by: Pruning unclicked links Create new content in the vein of the highly clicked links Update the current article to provide additional clarity Using GTM for Event Tracking While you can use jQuery to track the click events, we’ll be using Google Tag Manager because the auto-event tracking feature makes it a fairly simple implementation and future tweaks won’t require engineering cycles or production pushes. Such URLs are difficult to memorize, type-out or distribute. Loading....