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Below, we'll go over how to generate a basic tracking link and make modifications to it in the platform. I can even include retargeting (remarketing) in the same link. Twitter will use this to make your timeline better. That’s its unique identifying number, just as 9,998,383,750,001 would be the number used to identify which person was waiting after Beetlejuice.You get a whopping 280 tiny Twitter characters to say what you want to say in a tweet. An example Turn this URL: X0DER&pf_rd_s=center-10&pf_rd_r=11EYKTN682A79T370AM3&pf_rd_t=201&pf_rd_p=1270985982&pf_rd_i=B002Y27P3M into this TinyURL: Which one would you rather cut and paste into your browser? Clicks: The total number of times this link has been clicked.

Such URLs are difficult to memorize, type-out or distribute. UA code is the unique identifier for each Analytics account you create. By tracking those links, you can find which one is working the best.

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With a list that sorts each PDF in order of performance. Once implemented, visit your site and click a few outbound links. Once you are set, you can now view cool stats and detailed charts of your links (e.g. unique and non-unique clicks). Aside from the custom domains that you can use with the premium option, you can also view campaign comparison charts, download the data as an excel file, filter clicks data, and much more. You can use your own short URLs to point to different pages on your site. Twitter will use this to make your timeline better.

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DyingLinks gives you control over how long you want your shortened link to be available, along with some other control and privacy features. Click tracking in Sailthru is done through your link subdomain.

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I like Bitly because it has a pretty interface and a login for all of the links you create. Publish one custom branded short link on my business card, then keep the destination URL updated so that people are always taken to my latest blog post when they visit. Shortened links allow you to share long URLs in a Tweet while maintaining the maximum number of characters for your message. Upgrade to a premium account for more advanced features. Bitly may be the authoritative champ of URL shorteners in the Twitterverse (before t.co / Twitter was propelled a year ago), however Redirecting has analytics covered. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).