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Contents Purposes[edit] There are several reasons to use URL shortening. After that, it’s up to you to decide what you need. A link shortening service is a middleman, serving up a link that sits between your user and the end result. For example, if you use an adgroup-level tracker and attach a campaign parameter, the parameter will be ignored and the traffic will be assigned to the adgroup. For example, to expand , send the following request: GET For instance, you could issue the following curl command: curl '' If successful, the response will look like: { "kind": "urlshortener#url", "id": "", "longUrl": "", "status": "OK" } id is the short URL you passed in. longUrl is the long URL to which it expands.

Examples of this are rickrolling, redirecting to shock sites, or to affiliate websites. Shorten Link Action Shortened links are very useful because: 1. Perhaps, you can try improving your ad and then do A/B testing. Tinyarro.ws, and qoiob.com use Unicode characters to achieve the shortest URLs possible, since more condensed URLs are possible with a given number of characters compared to those using a standard Latin alphabet.[citation needed] Services may record inbound statistics, which may be viewed publicly by others.[5] Expiry and time-limited services[edit] Many providers of shortened URLs claim that they will "never expire" (there is always the implied small print: so long as we do not decide to discontinue this service—there is no contract to be breached by a free service, regardless of "promises"—and remain in business). Example: Nissan uses nssn.co Use initials: This tip works for personal or organization URL shorteners. If you are using something else, then please share that in the comments below.Tracking Link Clicks How to track the number of times a link is clicked using the Link Control.

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If you are permitting other websites to create links to your site, then you need to monitor the links to your site. You will need to make sure you have the standard google tracking script on your page too. The bad news is that if you’re posting links on Twitter, your link will automatically be shortened using Twitter’s t.co shortener. Any information in this field gets reported in the Keywords report under Traffic Sources, alongside all the search engine traffic.

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Click the owl head in the upper-left corner of the screen. With TinyURL, you can actually customize the end letters and numbers as an option. In addition to easy link shortening, you can use the service with your own domain, customize the characters at the end of your links, get real-time statistics and even see which countries your clicks are coming from. After that, it’s up to you to decide what you need. There are a lot of things that search engines never find because it's not posted on the web in a fashion that they can interpret. You can’t deny the usefulness of them with social media (especially Twitter) and the additional layer of analytics you can get on your links.

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Short URLs, for example, will be subject to linkrot if the shortening service stops working; all URLs related to the service will become broken. It’s very simple interface will allow you create custom URLs so that it’s not just a random mix of letters and numbers if you want. bit.ly/0a0b0c0 TinyURL: Another one of the first, if not the first URL shorteners for Twitter. SEO, webmasters, used to think that the more links they had to their websites, the better would be its ranking on search engines. Write down this value and the combination title or description it goes with so you can reference it when you view your data in Google Analytics later. By doing this, they can centralize all their landing pages in one tracking application, and make changes instantly without having to go back to the websites or pages. Undo Undo URL Shortener‏ @URL_Shorteners_ 4 Dec 2012 More Check us out on , too! Google’s URL Shortener is handy, though it does allow anyone to access the public analytics on each link. Twitter will use this to make your timeline better. Use this example as a model for your own links: Check out example.com Analytics Events Was this article helpful? To add affiliate sub IDs, check the Add Sub ID box.


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