IP Addresses and Location With any premium account, you can view the real-time location and geographic data for every visitor. The new shortened link would be like goo.gl/htsl Clicking on the shortened link immediately takes you to the same long address.
A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink. The goo.gl service provides analytics details and a QR code generator.[citation needed] On 30 March 2018 Google announced that it is "turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links" (although existing goo.gl links will continue to function).[19] Advantages[edit] The main advantage of a short link is that it is, in fact, short, looks neat and clean and can be easily communicated and entered without error.[20] To a very limited extent it may obscure the destination of the URL, though easily discoverable; this may be advantageous, disadvantageous, or irrelevant. For example, a standard tracking link like: shortens to something like: You can also append unencrypted parameters to a shortened URL. I like Bitly because it has a pretty interface and a login for all of the links you create. If you need better analytics, your best URL shortener is probably Social Media ROI with awe.sm As co-founder, I advice Shortcut The Smarter Link, which is the most versatile URL shortener.
If you haven’t yet, upgrade from classic to Universal Google Analytics. You can also put it in your bookmarks instead of the links toolbar. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).