How To Shorten A URL
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We work every day with a great team to enhance the quality of our customers experience.Earlier, we wrote about how to install Google Analytics in WordPress, and we have received tons of questions from our users. Before we answer that question, lets first talk about why would you want to track links in Google Analytics? Maybe you want a simple URL to put in a print add, or want to be kind to mobile readers of your content. Consider alternate extensions: If your top choice isn't available, consider using a country code TLD (ccTLD) such as .to or .co. Add Campaign name and any other parameter (optional): Add the name of the campaign to differentiate between the different creatives you are running with that specific owned media source. Enter data in the required fields and click 'Track Now.' This utility will display the URL, and if it is indexed by search engines and its PR value.
Once Twitter (and other social media) took off and introduced the 140-character limit, that shortened link became even more important. Combine methods: Use one or more of the above methods above. Users can create these short links through the web interface at goo.gl, or they can programatically create them through the URL Shortener API. This is a nice extra feature if branding is important to you or if you want to make your link easier to memorize.
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If you need short links for different websites, you can manage many domains in your account. By tracking those links, you can find which one is working the best. If you copy and paste this script exactly as it appears here, your outbound clicks will appear in your Analytics Events reports with a Category of "outbound" and an Action of "click". (In the snippet, these are shown in bold.) You can use these values, or change them and define your own values. However, while Analytics shows exit pages it won’t tell you which links users clicked to leave your site. Here are 5 URL Shorteners that I actively use: Bitly: This website allows you to create an unlimited amount of bitlinks, which come with analytics and tracking. Additionally, I want to make sure that if I have to exclude my domain as part of a tracking parameter in an external URL, that I don’t accidently exclude that click from being tracked. note: If you have both GA Universal and GA Classic running on the same site, you’ll have to create 2 separate External Link Trackers.
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Maybe you want a simple URL to put in a print add, or want to be kind to mobile readers of your content. Configure short link HTTP status codes for best SEO results. Another reference to URL shortening was in 2001.[8] The first notable URL shortening service, TinyURL, was launched in 2002. Short.cm has integration with many statistics services (like google analytics and mixpanel) through segment.io API. Twitter will use this to make your timeline better. You may also right-click any highlighted section and choose Paste from the drop-down menu.
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Once installed, head over to the settings page and then the ‘URL Shortener’ tab. Replace: Consider using letters or numbers in place of words. If your website has WordPress installed in a directory, your options might look like this, where our blog is installed in the “blog” directory: If your website is your WordPress installation, it might look like this: This works best when you choose a page slug that is short and mindful of keywords. Professional marketers never sent traffic directly to their website or landing page.
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