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Many people use URL shorteners when they share links to private content, and in fact many web services like Google Maps have offered automatic generation of shortened links for driving directions that reveal personal information like home addresses and sensitive destinations like "clinics for specific diseases (including cancer and mental diseases), addiction treatment centers, abortion providers, correctional and juvenile detention facilities, payday and car-title lenders, gentlemen’s clubs, etc."[34][35] Additional layer of complexity[edit] Short URLs, although making it easier to access what might otherwise be a very long URL or user-space on an ISP server, add an additional layer of complexity to the process of retrieving web pages. For example, say you are using UTM codes to track website traffic. For example, if the user clicks on “sales@wearefine.com”, that’s what Google Analytics will record. This should not contain information already in the campaign name or medium fields. When a user visits your site and is interested in reading the content of a particular page, he or she simply clicks on the link and the page is opened. These extensions are easily obtained and generic enough for almost any organization to use.

As a result, many have been removed from online registries or shut down by web hosts or internet service providers. Does your website code allow the following external variables? utm_source= utm_campaign= utm_medium= For the sake of page security, a link is designed to fail if a query value outside of what is expected is fed in to a page. Your link stats will also be public if you use this service.

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Great Shorten Google URL Online

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Link Masking Potential buyers sometimes avoid clicking if they can see that the link involves marketing efforts or affiliate commisions. Use custom domain URL shortening to gain a higher level of indexing on Google. A common mistake is to duplicate information in this field from other fields. Your changes aren’t saved automatically, so make sure to choose "Save" to integrate your event with Google Analytics.

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Saving the Anchor Text with a Macro We’ll want to save the anchor text of the link. You can use your own short URLs to point to different pages on your site. Twitter will use this to make your timeline better. This can be added to existing JavaScript files or in a script block as long as it’s loaded somewhere within the HTML body (ideally, just before the closing tag). jQuery (or your alternative) must be loaded first although the Google Analytics tracking code can appear anywhere on the page. /* Track outbound links in Google Analytics */ (function($) { "use strict"; // current page host var baseURI = window.location.host; // click event on body $("body").on("click", function(e) { // abandon if link already aborted or analytics is not available if (e.isDefaultPrevented() || typeof ga !== "function") return; // abandon if no active link or link within domain var link = $(e.target).closest("a"); if (link.length != 1 || baseURI == link[0].host) return; // cancel event and record outbound link e.preventDefault(); var href = link[0].href; ga('send', { 'hitType': 'event', 'eventCategory': 'outbound', 'eventAction': 'link', 'eventLabel': href, 'hitCallback': loadPage }); // redirect after one second if recording takes too long setTimeout(loadPage, 1000); // redirect to outbound page function loadPage() { document.location = href; } }); })(jQuery); // pass another library here if required The event is recorded with the category name ‘outbound’, action name ‘link’ and the value set to the URL of the outbound page. The Google Analytics campaign title combines the MailChimp campaign title with the date to make it easy to search for in your Analytics dashboard.  Set Different Titles for Emails in a Series All emails in an automation series will have the same title in your Google Analytics account unless you set a separate title for each. However, you or your publisher may want to use additional parameters to store information.

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Click the button next to 'All Events' and add the Tracking ID for your Google Analytics property. The secret to high click-through rates involves some of the principles that apply to search engine optimization: Write a descriptive and catchy headline that’s relevant to most of your followers and have a network of people who are truly interested in hearing from you. After integrating, any short link which redirects to a web link that you have provided to Google through App Indexing will open automatically in your native app for your users. Interestingly, that same infographic suggests that posting shortened URLs later in the week will give them a “longer lifespan”, clicking many days after it was posted. Use this example as a model for your own links: Check out example.com Analytics Events Was this article helpful? Many web developers pass descriptive attributes in the URL to represent data hierarchies, command structures, transaction paths or session information. Your link stats will also be public if you use this service. Brand the client's links to increase engagement and inspire audience trust. Many people use URL shorteners when they share links to private content, and in fact many web services like Google Maps have offered automatic generation of shortened links for driving directions that reveal personal information like home addresses and sensitive destinations like "clinics for specific diseases (including cancer and mental diseases), addiction treatment centers, abortion providers, correctional and juvenile detention facilities, payday and car-title lenders, gentlemen’s clubs, etc."[34][35] Additional layer of complexity[edit] Short URLs, although making it easier to access what might otherwise be a very long URL or user-space on an ISP server, add an additional layer of complexity to the process of retrieving web pages. Links can usually be maintained when the link source is moved to another computer, but this form of tracking is less reliable over time. Best Features 5 best URL Shortener services/tools Chose right reasons for opting for any service 5 Reasons Why URL Shorteners Are Useful I hope this helps, I will be happy to answer any further queries, feel free to ask via comments.


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