You can’t deny the usefulness of them with social media (especially Twitter) and the additional layer of analytics you can get on your links. You can use up to one source parameter and five sub ID parameters, each of which appear in your stats and conversion reports.
In order to get your domain short enough to be effective as a URL shortener, you may want to consider these tips: Removing vowels: This is an effective way to shortener your organization's name and still making it easy to understand. Services available include an ordinary, easy-to-say word as the URL with a lifetime from 5 minutes up to 24 hours, creation of a URL which will expire on a specified date or after a specified period, creation of a very-short-lived URL of only 5 characters for typing into a smartphone, restriction by the creator of the total number of uses of the URL, and password protection. That’s what tells the systems at Instagram and YouTube which photo you require, and it does it in 11 characters to make it as short as possible.
By entering in a URL in the text field below, we will create a tiny URL that will not break in email postings and never expires. But as Dave Winer articulated, there’s no reason we shouldn’t have a shortener ourselves, and here we are. 🙂 People are already using it.
You can always register additional domain names on our site. This can result in URLs that are hundreds of characters long and that contain complex character patterns. Allow it, and this will create an ~/.oacurl.properties file containing the OAuth access token and secret.
The name of the computer that holds the link source is renamed. When you check the box to enable tracking, we'll show the campaign title as it will appear in your Google Analytics account after the campaign is sent. Add Firing Rules: Because this tag is tracking clicks on email addresses…. we want to create firing rules that isolate links to only emails! However, if the ad_id parameter is omitted entirely from the tracking link, then HasOffers generates a typical transaction ID for the click session. Setting the transport method to 'beacon' lets the hit be sent * using 'navigator.sendBeacon' in browser that support it. */ var trackOutboundLink = function(url) { ga('send', 'event', 'outbound', 'click', url, { 'transport': 'beacon', 'hitCallback': function(){document.location = url;} }); } You'll also need to add (or modify) the onclick attribute to your links. Upgrade to a premium account for more advanced features. To view stats for your custom campaigns go to Google Analytics Reporting » Traffic » Sources » Campaigns and you will see something like this. Expand a short URL You can call this method to expand any goo.gl short URL. Undo Undo Shorten URL @ShortenURL 5 Jun 2011 More Statistics for Sunday, June 5, 2011 Thanks. Things to note When we were setting this up we came across a few other things that might save you time when doing the same. This solution doesn't work where the user starts on Eventbrite and then goes to your website. Bitly also allows you to customize the actual shortened link (if your customization is still available). It gives us profound insights about the media battle through social sites.