Google’s URL Shortener is handy, though it does allow anyone to access the public analytics on each link. The link tracking services are exposed by the IShellLink and IOleLink interfaces. Is this part of a broader campaign to talk about a new product? People have learned that shortened links can lead to any random spam page on the web. Choosing A Link Shortener There are no shortage of link shorteners out there. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).